About us

trueStory is the exciting new brand from LIVING CRAFTS, the pioneer for eco-fashion & natural textiles from the Franconian Forest. 
 
Since 1985, LIVING CRAFTS has been an established brand for environmentally friendly, fairly produced clothing & natural textiles. As a subsidiary of the dennree bio group, responsibility for people and nature is a matter of course for us. 

Over the decades we have never stood still, and from small beginnings we have grown into a textile all-round package, which is how we see ourselves analogous to dennree's credo as a (textile) provider. 

Our new brand trueStory was the next logical step. 

A Capsule collection that once again sets very special standards in style and quality, the new upper class from our company, so to speak, is the perfect addition to our extensive LIVING CRAFTS range. As fashion is individuality, and everyone should be able to dress according to their own personal taste – without compromising on sustainability, ecology and fairness. 

Transparency here, i.e. the way of production and telling the proverbial story of the special nature of this clothing with ease, is a matter close to our hearts at trueStory – trueStory, the name says it all, so to speak.